Theories of Motivation Essay -- Management Employee Motivation

Theories of Motivation According to Greenberg (1999) motivation is defined "as a process of arousing, directing and maintaining behaviour towards a goal." Where ‘directing' refers to the selection of a particular behaviour; and ‘maintenance' refers to the inclination to behave with consistency in that manner until the desired outcome is met. Motivation is therefore the force that transforms and uplifts people to be productive and perform in their jobs. Maximising an employee's motivation is necessary and vital to successfully accomplish the organisation's objectives and targets. However this is a considerable challenge to any organisation's managers, due to the complexity of motivation and the fact that there is no ready made solution or an answer to what motivates people to work well (Mullins, 2002). It is my intention in this essay to explore some issues around motivation and cite work based experiences to illustrate and substantiate any arguments or points of view. Main Body Mullins (2002) classifies motivation into Intrinsic and Extrinsic types. Intrinsic motivation involves psychological rewards to enhance job satisfaction, such as the opportunity to use one's ability, a sense of achievement, receiving appreciation and positive recognition or being treated in a considerate manner (Mullins, 2002:P490). Such methods ensure employees are constantly motivated while being engaged in activities that are enjoyable and rewarding. I was formerly employed by a supplier of automobile parts where in addition to using compensation as a means of motivation; they too were dedicated in ensuring their employees had maximum job satisfaction. This was achieved by giving autonomy in their job functions and assigning significa... ...its employees. In today's complex business environment; traditional approaches like monetary incentives are not the only prime motivators. In addition to expecting financial incentives for their performance, employee's expectations are much more. Appreciation, recognition and opportunities for personal growth; must be catered for to harness maximum productivity. Furthermore in an era where change is imperative for the organisation's survival, highly motivated employees, represent flexibility and show willing to change; a vital component for the success of any organisation. References Greenberg, J. (1999) Managing behaviour in organisations, Prentice Hall. Mullins, L (2002) Management and organisational behaviour, Prentice Hall FT Benabou, R. & Tirole, J. (2003) ‘Intrinsic and Extrinsic Motivation', The Review of Economic Studies, vol.70, pg.489-520.

Mia Brand Swot Analysis

TANISHQ INTRODUCTION Tanishq has expanded its portfolio with the launch of sub-brand Mia, a line of jewellery targeted at working women. The line comprises two distinct designs directions – one in the modern and another in the ethno contemporary space. Mia is meant for women on the go, who are engaged in various professions and have a well-established accessory ensemble, unfortunately excluding jewellery. Fine jewellery that working women buy is mostly for traditional occasions, and do not have an offering for their daily wear in the market. Tanishq is best suited to understand the needs of these consumers and has put together a wonderfully crafted, well designed jewellery collection, which will make them love to go to work. This collection is high on design quotient, light in weight, affordable and apt for today's modern woman. Mia has over 100 designs priced at Rs 5,999 onwards and the collection is available across the 130 Tanishq outlets in over 76 towns. The objective is to take jewellery wearing occasions beyond weddings and special events. Kulhalli ,vice president (retail, marketing and merchandise) believes targeting the five million working women is enough opportunity as increasing aspiration levels and the number of women entering the workforce will drive spending. The new sub-brand will also help open up a new consumer age group, in a jewellery market where bulk of the sales is in the 30-60 age group. DESIGN PHILOSOPHY Mia Tanishq is a stunning range of fine, urban-chic, affordable jewellery starting at Rs. 999 exclusively crafted for Working Women to ensure that you're appreciated in your work place and makes you enjoy your work life like never before. Based on 2 design directions, Quest (no beginning and no end – Infinity) and Blossom (Born to Blossom – Born to Shine – Floral), this collection is truly a winner at work. Truly capturing the essence of the urban, independent working women, Mia is inspired by the individuality of each one of you and truly projects power, confidence and taste. SWOT ANALYSIS Strengths 1. It has a young and modern approach and designs are urban chic. 2. Affordable price ranges are starting from 5999 3. Advertising strategy is strong and convinces the audience. 4. Market expansion is good, available at various outlets Weakness 1. Strong competitors 2. Gold Perception – Since gold is usually considered as an investment and the gold prices are volatile. 3. Gold buying is mainly considered a ritual for occasions like wedding and other important functions . Opportunities’ 1. Target audience is the working class woman in India, around 5 million woman are working in India in Tier 1 and Tier 2 cities so it is a great opportunity. 2. With Globalization, lot of opportunities in the international market. 3. It is a sub brand of Tanishq the leading jwellery makers , and has good market share in Indian jwellery industry. Threats. 1. Tough competition with other jwellery brands. 2. Local jwellery shops 3. Government regulations 4. Significance on Gold.

Postmodernism And The Future Of Literature - 1214 Words

Postmodernism and the Future of Literature During the 19th and early 20th, Western world experienced numerous historical events and influential changes, including the Word Wars and technological revolutions. These phenomenons affected the society at large, including in the aspect of art and literature. Literary historians often classified literature from late 19th century until the end of World War II as modernism and literature after World War II as postmodernism. Although there are no explicit definitions, common traits can often be found that distinguished these two categories. In this paper, I will be examining modernism and postmodernism literature, as well as whether postmodernism still continue until now, focusing on Italo Calvino’s†¦show more content†¦Postmodernism artists enjoyed experimenting on literary techniques, such as metanarrative and lack of character developments, which received mixed response in literature world. One of the most notable works in postmodernism era is Calvino’s If On A Winter’s Night A Traveler. Just like many postmodern works, If On A Winter’s Night A Traveler is a metafiction, using second person narrative form to further emphasis its self-consciousness. Calvino indicated his intention by starting his book with the sentence â€Å"You are about to begin reading Italo Calvino’s If On A Winter’s Night Traveler† (1), addressing the main character of the book as â€Å"You† or â€Å"the Reader†. In addition, the book is high fragmented, another trait commonly found in postmodernism works. The book is divided into 22 parts, each in the form of double chapters, alternating between numbered chapters telling story of the character â€Å"You†, and unnumbered chapters containing the first chapter of 10 separate stories. 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